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« Back to iCopyright in the News :: 2008
iCopyright Introduces Discovery
Content Monitoring and Infringement Detection Service for Online
Publishers
SEATTLE, Washington, September 16, 2008 -- iCopyright announced
today the release of Discovery, a web-based service that finds
both licensed and unlicensed uses of a publisher's content on
the web. Publishers can use Discovery as a business development
tool, a license verification tool, and to detect plagiarism and
copyright infringement. Discovery works by fingerprinting
publisher content and then searches the web each hour to find
sites that are using all or part of the material.
As a business development tool, Discovery identifies websites
that are potential advertisers, subscribers or syndication
partners for the publisher. As a license verification tool,
Discovery identifies websites that have obtained a valid license
and verifies that they are using the content within the terms of
the license. As a plagiarism and copyright infringement
detection tool, Discovery identifies websites that may be using
the content in a commercial manner without license or permission
from the publisher.
Discovery enables publishers to send a variety of redress offers
to sites that are using their material and monitors the status
of those offers. Discovery also provides publishers with a
variety of automated escalation actions when their offers are
ignored and sites continue to infringe or monetize the content
at the publisher's expense. Discovery retains a snapshot of each
piece of content it finds on third party sites and creates an
audit trail of all actions taken by the publisher and the site
with respect to the site’s unauthorized use of the content.
“Discovery is unique from other content monitoring and
infringement detection services in two important respects," said
Mike O'Donnell, CEO of iCopyright. "First, it understands which
articles are most widely read and used, allowing for targeted
results at a low cost. This allows publishers to zero in on the
best opportunities or the most egregious abuses. Second,
publishers can adjust the search algorithm to narrow the number
of sites and types of sites that are likely to be of particular
concern. For example, if a publisher is not concerned with sites
that use small amounts of their content, or with sites that are
using the content for non-commercial purposes, Discovery can be
tuned to ignore those sites."
Discovery is currently available to iCopyright-enabled
publishers on a free trial basis. Discovery will also be
available to content owners using iCopyright for Creators in the
near future.
About iCopyright®
iCopyright solves a problem that is common among online
publishers and creators: Allowing users to copy or share
articles and photos quickly and easily while protecting and
tracking the owner’s content on the World Wide Web. Without
erecting barriers to content, iCopyright makes it easy for
consumers of content to be respectful of copyrights and ensures
that the owners receive attribution and compensation when their
content is used. iCopyright for Publishers is used by many of
the large media companies, including Advanstar, Associated
Press, Boston Globe, Cygnus Business Media, Globe & Mail,
Investors Business Daily, Penton Media, Reuters and SourceMedia.
iCopyright for Creators is used by many writers, bloggers and
photographers.
Press Inquiries to iCopyright: Mike O’Donnell, CEO, iCopyright;
206-484-8561;
mike@iCopyright.com. Publisher Inquiries to iCopyright: Andrew
Elston, Director of Publisher Services, 206-839-8540;
Andrew@icopyright.com.
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« Back to iCopyright in the News :: 2008
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